In today’s fast-paced market, companies will often prioritise performance marketing and immediate sales activation. Marketers, especially in the digital realm, might find themselves caught in a cycle that sacrifices long-term brand growth for short-term wins. But how do we break the cycle and what comes first? Join Kim Watts, Associate Professor in Contemporary Marketing Theory and Application as we explore the delicate balance between brand building and performance marketing.

Friday 8 March 2024, 09:00 – 10:00 (GMT)
Book your place: https://mba.bath.ac.uk/mba-masterclasses/